For any business, finding leads, prospects and customers is often the most difficult and most critical element. If you have an MLM business then finding good quality MLM leads is likely your most important task. There are a number of ways to ensure that you can secure a steady supply of quality MLM leads for your business.
There is no single best way to generate leads. The best leads are ones that convert into revenue and profit for your business. Leads that convert well for someone else may not for you. Your best bet is to find some good sources of MLM leads that work well for you and then try to increase your input from those sources. In all cases, your job is simply to keep careful track of your per lead cost and make your decisions based on that.
One of the simplest and most effective ways to acquire MLM leads is to simply purchase them from a lead company. There are many companies that are willing to buy and sell MLM leads to independent business operators. While many of these companies are often accused of selling “bad” leads, the reality is that it is YOUR job to ensure that you are buying leads that are appropriate for your offer and your business. A few of the best companies I’ve dealt with include Cutting Edge Media, Responsive Data and Peak Impact. If you are looking at purchasing leads from any other source, please feel free to contact me as I have tried many others over the years and can provide some guidance as to which one might be a good fit for your business.
A second source of MLM leads is classified newspaper ads. The internet has replaced a lot of the newspaper business but in general, there is so little competition that you can do very well with a good newspaper ad. Depending on your specific business and sales techniques, newspaper ads could even be your best lead source as you might find that the people looking in the newspaper for business opportunities are a good fit for you. Tracking your results is essential as you are often paying based on circulation numbers and not based on clicks or views like online advertising.
A third source of good MLM leads is internet marketing. Generating your own leads online has a number of benefits and these often turn out to be the most efficient and profitable MLM leads your business can acquire. It does take some time to learn the proper techniques and practice but once you gain an understanding of what is required, the sky’s the limit. If you want to learn step-by-step how to get MLM leads online just go to my internet marketing training course.
There are several other sources of good leads that include joint venture partnerships and buying leads from other internet marketers and MLM leaders but I wouldn’t suggest using these unless you have enough knowledge and experience to ensure that you are getting good value for your investment. I have used all of these lead generating techniques to become a top enroller and you can too.